The fun’s kicked off at this season’s Milan Fashion Week and the Burberry Prorsum A/W ’11 menswear show is leading the way in more ways than one. If you recall during last year’s show, Burberry gave their Creative Director, Christopher Bailey, the reigns to the company’s Twitter account to interact with the masses and give up constant updates leading up to the show. This year, the British-bred label is utilizing new technology in ways we’ve yet to see in the fashion industry.
The show was available via a global stream on the Burberry website which actually allows folks to instantly purchase the men’s collection through innovative “click to chat” functionality immediately following the live broadcast. Orders can be placed for one week until Sunday January 23rd and will be delivered within two months, giving the high fashion global consumer instant gratification receiving their product ahead of standard delivery times.
As for the product, needless to say it was phenomenal. Mr. Bailey leveraged the company’s longstanding reputation in the outerwear segment and dished out a plethora of coats for next winter. Honestly speaking, some of the detailing is outlandish but delivery is on point with plenty of well-cut trenchcoats and parkas in heavy wools.
Shop the Burberry Fall/Winter 2011 collection here.
