H&M has announced a long term partnership with David Beckham to produce and exclusively sell his new David Beckham bodywear line through nearly 1,800 stores worldwide.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
The launch will coincide with Valentine’s Day and when coupling Beckham’s international following to H&M retail reach, we think this partnership will be a success.