Tenue de Nîmes is getting set to open their second store, this time in Amsterdam’s Haarlemmerstraat district. The new store is housed in a retail space of 300m2, underneath two monumental buildings. The interior will unite the present and the past, so be prepared for unusual details. One such detail is the old mantelpiece, covered by numerous layers of wallpaper, which the new denim wall was built around.
Women’s fashion and style, men’s apparel and exclusive jeans will each get their own Tenue de Nîmes ‘domain’. Some new brands will be brought into the fold, exclusive to the new shop, including rag & bone and Les Prairies de Paris. New denim will include Imogene+Willie (European scoop) and Indigofera. The new store will also offer an unusual collection of vintage jeans from the ‘60s, ‘70s and ‘80s. These hand-picked one offs were sourced at vintage stores and markets all over the world and deserve a spot in the collection of any true denim aficionado.