Saint Laurent Introduction Campaign Video Here we have the Introduction Campaign Video for Saint Laurent, the new identity of the infamous Yves Saint Laurent fashion house. With Hedi Slimane now at the helm, the video unveils more looks from the forthcoming collection. The men and women lines are presented throughout the imagery, giving us a sense of what to expect from the future of the French label. Statfrod I’m confused. Will the “new” Saint Laurent be in the business of selling clothes (don’t see many in the video) or renting skeezy gigolos?