We first were turned to Italian jewelry design label Aoúd last year and we’ve been loyal fans ever since. With such a solid first collection, we’d think it would be quite difficult to beat the second time around but they’ve done it with these pieces designed for the Japanese market. Japan is where all the Western subcultures are experienced in a very deep way, almost fetishist and so there’s much to appreciate there from the second collection of aoúd. The line features pieces made of silver and brass and produced entirely in Italy and brings us back to the atmospheres of the chopper culture.
The sacred symbols of the first collection are strong again and when combined with modern rosary beads and wallet chains, they create the connection to an imaginary scenario of the ’60s.There is where gang of bikers were beautifully described by Hunter S. Thompson in his report of the Hell’s Angels ’67 and by the photographer Bill Ray in an article for the American magazine Life ’65. Each piece holds deep meaning and inspiration and we’re quite impressed by the evolution and versatility aoúd is showing with their latest collection. The collection is sold in select stores internationally including Excelsior in Milan and Strasburgo in Japan.