H&M has announced that Beyoncé will be the face of its summer campaign. Beyoncé is set kick off her Mrs. Carter Show World Tour on April 15th and will be appear in television and print ads featuring pieces from H&M summer collection. The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The campaign was shot in Nassau in the Bahamas by photographers Inez & Vinoodh, while the commercial was directed by Jonas Åkerlund. The clothing will be available beginning May in H&M stores worldwide and online.
