I Love Ugly Uses Contemporary Furniture to Showcase its July Collection
I Love Ugly has traded in its human models for furniture. For the first time, the brand is using contemporary furniture pieces to showcase its latest collection for the July 2015 editorial.
The pictures give us a look at what this collection’s clothing items will look like stacked on furniture and hung over chairs, which may not be far from reality considering the lesser neat-freaks among us may already be doing that with our clothes. The lookbook highlights the way that interiors and furniture designs have influenced the fashion label. Key pieces from the July collection are shot against furniture items designed by New Zealand’s Tim Webber and Simon James. The July capsule collection includes a quarter sleeve jersey in mesh fabric, the popular bomber jacket in wool fabric, and a new range of Edo pants.