The world renowned soccer team Paris Saint-Germain is launching a new pop-up shop in collaboration with colette, the quintessentially Parisian boutique and longtime partners. Going by the name LA Galerie by Paris Saint-Germain, the pop-up shop is an intermingling of different lifestyle elements – sport, fashion, art and design. It will house a number of exclusive, limited edition products, including Paris Saint-Germain’s collaboration with Levi’s, Nike, Beats by Dre, Jack’s Surfboards, Jason Markk, Chocolate and Primitive. The store’s opening is appropriately timed to coincide with PSG’s U.S. preseason tour, which will put them on the field for matches against Inter Milan, Real Madrid and Leicester City. Excited to venture into the U.S. and set roots in Los Angeles, PSG’s Merchandising and Brand Diversification Director Fabien Allègre expressed, “from matches in California, Ohio and Oregon to our chic store in West Hollywood, we look forward to connecting with our supporters across the U.S. and to continue growing our loyal fanbase here.”
