With Sonicare FlexCare Platinum Connected, Philips Continues to Redefine the Toothbrush



In 2013, Philips introduced their new slogan: “Innovation & You.” The essence of this phrase is embodied in the Sonicare FlexCare Platinum Connected, an electric toothbrush system that seeks to change the way people interact with their oral hygiene. There are many effective electric toothbrushes on the market, but what sets the FlexCare Platinum apart is that it uses Bluetooth technology to track brushing in real time via the included smartphone application. The app renders a 3D map of your mouth that helps point out target areas of potential plaque build-up for future brushing focus. It also archives your brushing statistics for future reference and progress reports, allowing users to send data to their dentists if they’d like. Though the Sonicare FlexCare Platinum Connected will run you $200 – around what you’ll spend on a trip to the dentist – it’s clearly one of the best and most personalized toothbrushes out there. You can purchase the Philips toothbrush here.


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