AETHERsf | Aether Apparel Opens First Retail Store

AETHERsf | Aether Apparel Opens First Retail Store

Aether has opened the doors to their first-ever stand alone retail store, AETHERsf. Located in San Francisco’s Hayes Valley, and constructed from three 8‘ x 9.6‘ x 40’ shipping containers, AETHERsf is the brainchild of Thierry Gaugain (designer behind AETHERstream), envelope a+d, and AETHER’s founders, Jonah Smith and Palmer West. The AETHER concept store features a custom glassencased cantilevered lounge, reclaimed oak floors, and a third floor conveyor system which interacts with the customers needs on the first floor. What’s most impressive is that all design partners were locally sourced in San Francisco.

AETHERsf will carry a wide range of men’s and women’s outerwear.

Now Open | Aether Apparel’s AETHERstream Concept Shop

Now Open | Aether Apparel's AETHERstream Concept Shop

Opening tomorrow in Los Angeles is Aether‘s new concept shop, the AETHERstream. It’s a 34’ PanAmerica Airstream that will be selling some of the key pieces from the brand’s Fall 2011 collection. Paris-based designer Thierry Gaugain helped to create this ultimate shop on wheels. Aether found this RV and completely gutted the interior to redesign it from the floor up. The AETHERstream flooring is 11” reclaimed oak floor from Carlisle Wide Plank Floor. The sofa and table are custom made by Environment Furniture, who uses sustainable harvested wood and the reuse of otherwise discarded materials. Most props and other furniture were purchased at the Paris flea market.

The shop will be located at 8207 W. 3rd Street and will be open from 11am to 7pm seven days a week. The
Aether is unveiling their new concept shop, the AETHERstream on Friday, October 7th, at 8207 W. 3rd Street. Not in LA? Fear not as the AETHERstream will reside in Los Angeles until November 1st, when it will relocate to New York for November and December.

Aether Apparel Spring/Summer 2011 Swim Trunks

Aether Apparel Spring/Summer 2011 Swim TrunksAether Apparel Spring/Summer 2011 Swim Trunks

Aether Apparel product is known to be some of the most technically sound offerings on the market and their Spring 2011 items are no different. They’re well-designed and extremely wearable. The swim trunks really stood out as much for their form factor as it did for the technical details.

They’re made of quick-drying micro fiber, and offered up in three different styles that look just as great during your morning surf as they do at lunch afterwards. Each style retails for $135 and are available in four colors: total eclipse, graphite, jet black and white (Piping and Cargo only.)

Holiday 2010 | Aether Apparel Winter Accessories

Holiday 2010 | Aether Apparel Winter AccessoriesHoliday 2010 | Aether Apparel Winter Accessories

Just in time for this cold weather (and of course the Holidays), Los Angeles-based Aether Apparel has released some fine winter accessories to help us get through the coldest of days. Atop the list is Aether’s 100% cashmere hat which features a fisherman’s rib stitch. It’s available in a black or charcoal finish. The company’s latest scarf is a great pickup as it’s made from a two-layer construction and is reversible with contrasting colors. The scarf’s also 100% cashmere and comes in a charcoal/black or charcoal/navy color combination.

The standout piece from Aether’s latest batch of accessories has to be their first ever travel bag. It’s waterpoof, resistant to extreme temperatures, abrasion and cracks, and is made from heavy duty composite material normally used on skirts of hovercraft vehicles. Yes, hovercrafts.

These fine products alongside the rest of Aether Apparel’s fall collection, are available now online and in select retailers.