Fred Perry Fall/Winter 2011 Laurel Wreath Collection

Fred Perry Fall/Winter 2011 Laurel Wreath Collection

Here we have a few looks at Fred Perry’s “Laurel Wreath” collection for F/W 2011. The branding looks to promote the brand’s position as “clean and sharp with an edge” by opting for 30 leaf Laurel instead of the 16 leaf Laurel of the past. The line’s still very Brit, as even the materials are sourced from the UK. Look for Stewart check from the 60’s to be utilized across a range of product from jackets and shirts to knitwear.

Fred Perry Spring/Summer 2011 Lookbook

Fred Perry Spring/Summer 2011 Lookbook

Fred Perry’s Summer offerings are looking quite promising in these shots as the iconic contemporary label delivers some fine goods for our taking. No surprise the label’s going a bit old school this time around as they’ve seldom stepped away from their classic English roots.

Fred Perry Laurel Wreath Collection Harrington Jacket

Fred Perry Laurel Wreath Collection Harrington Jacket

For the guy looking for that versatile casual spring jacket, a slim fitting Harrington is the way to go. This joint from Fred Perry’s Wreath Collection is slick. It’s classic navy shell opens up into a bright Tartan lining to provide a little pop to a generally understated jacket. Whether jeans and a t-shirt or shirt and tie, this will be your go-anywhere jacket.

Fred Perry Laurel Waffle Shirt

Fred Perry Laurel Waffle Shirt

From Fred Perry’s Laurel collection comes their short sleeve Waffle shirt in a navy finish. It’s made in England with a boxy cut and features classic detailing such as a button-down collar and single chest patch-pocket which features an embroidered Laurel.

Fred Perry Polos for 2010 World Cup [Limited Edition]

Fred Perry Polos for 2010 World Cup [Limited Edition]

As the 2010 FIFA World Cup is set to begin later this week, Fred Perry‘s launched polos representing some of the tournament’s most famous teams. Each shirt is based on Fred Perry’s classic Authentic fit silhouette, and features an oversize Laurel on the chest with the country’s name, as it appears on the national strip, written below. “The tipping on each shirt represents the colours in the national team kit, so whether you are a fan of the team or not, these polos perfectly fuse team colours with Fred Perry’s famous polo.”

Available now at End Clothing. More images after the jump.

Fred Perry ‘Tell Us Your Story’ Campaign

Fred Perry 'Tell Us Your Story' Campaign

Fred Perry‘s Laurel logo has reigned supreme on many a polos over the past 50 some years and the label’s “Tell Us Your Story” campaign shows us how Britain’s finest transcended so many different subcultures throughout its history. Hypebeast explains:

The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976. A full list of stories can be seen over at the site.

The campaign takes it a step further by actually allowing regular folks like you and us to to submit their own personal stories involving Fred Perry for a chance to win £5,000. 

Fred Perry Spring/Summer 2010 [Laurel Collection]

Fred Perry Spring/Summer 2010 [Laurel Collection] Lookbook

Fred Perry‘s Laurel Collection pulls influence from the brand’s roots in British subculture for the spring line, delivering, “A solid selection of goods based on authentic values and timeless looks. Trim cut Harrington and Mac Jackets, Trousers, Button-down Shirts, Polos, Tank Tops, Shorts and more accompany a selection of Lo-pro Footwear and Leather Luggage options.”

More images after the jump. (via Highsnobiety

Raf Simons x Fred Perry Hold-All Bag

This reminds me of a laptop bag by Want Les Essentiels but the shell on this one's a bit more to our liking. The classic weekend hold-all from the Raf Simons and Fred Perry collection is blessed with high shine...

This reminds me of a lapto...

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