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LeBron James Returning to Cleveland Cavaliers

It's official, folks: LeBron James is returning to Ohio to play for the Cleveland Cavaliers. In an exclusive sit down with Sports Illustrated's Lee Jenkins, LeBron gives unfiltered reasoning as to why he's...
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LeBron James at Terry Richardson’s Studio

Terry Richardson had Lebron James visit his studio recently, something that's not really surprising as his list of guests is completely star-studded. We can't really think of one person that we were like,...
Rise | Nike x LeBron James Commercial

Rise | Nike LeBron James Commercial

Say what you will about the man, LeBron Jame is still pretty marketable, though we’re not sure that’ll last if the Heat keep playing as they did last night. This Nike Basketball commercial dropped...
Fall 2010 | LeBron James in GQ September 2010

Fall 2010 | LeBron James in GQ September 2010

LeBron James returns to the crispy pages of GQ for some fall styling. It seems he's stilling love Audemars, as he's got another variety on his wrist. Other highlight pieces include his made-to-measure...