Profound Aesthetic Introduces Second Basics Collection

Premium streetwear brand Profound Aesthetic introduces their second Basics collection, showcasing their signature simple, stylish style on unfamiliar silhouettes. Pieces in the lookbook include the Elongated Hooded Pullover Trench and the Reversed French Terry Pullover Raw-Cut Sweatshirt. Also making an...

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Profound Aesthetic Fall/Winter 2015 Lookbook

Profound Aesthetic has released their lookbook for the Fall/Winter 2015 season, entitled “On the Streets I Ran.” As the name suggests, the lookbook was shot in the New York label's native streets, and featuring a wide variety of season-ready outerwear....

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Profound Aesthetic ‘Flight of Birds’ Collection

Profound Aesthetic 'Flight of Birds' Collection

Profound Aesthetic has dropped a capsule collection of bucket hats and five panels, all of which feature a custom one-of-a-kind print designed by the brand’s Creative Director. The print is featured on a canvas fabric in both a natural and navy finish. The five panel is also fitted with a leather adjustable-strap back.

Profound’s “Flight of Birds” collection is available now through their online store and at Urban Outfitters.

Profound Aesthetic | League of Champions Collection

Profound Aesthetic | League of Champions Collection

From Profound Aesthetic comes their “League of Champions” collection. The lineup features a ton of must-have items including their varsity vests which feature wool bodies and supple leather detailing. Other mid-weight items include their crew neck sweatshirts, hoodies, and the standout camo fighter button-down. Profound’s iconic 5-panels are available in a range of old-school, varisty-inspired designs. Look for our leather-brim favorite in either a navy or forest green wool shell.

Shop the League of Champions now through Profound Aesthetic.

Profound Aesthetic ‘Beauty in the Wild’ 5-Panel Hats

Profound Aesthetic 'Beauty in the Wild' 5-Panel Hats

Profound Aesthetic is at it again, this time dropping their “Beauty in the Wild” collection. The late summer offerings range from tees, polos and tanks to must-have accessories like leather wristwear and snapbacks. It’s all really great stuff but their 5-panel hats stood out to us the most. There’s an animalistic element to the Cheetah-print variety but softer floral-print options are tossed into the mix as well. Our favorite? The maroon paisley hat. It’s made from a cotton shell and features a brown suede brim that’s meshed with a green under-visor. Talk about striking gold. All the goods are available now through Profound Aesthetic but you can them at select retailers as well, Urban Outfitters and Nordstrom included.

More looks at the “Beauty in the Wild” 5-panel hats below.

Profound Aesthetic Amongst Mankind Collection

Profound Aesthetic Amongst Mankind Collection - Spring 2012

Profound Aesthetic has dropped new offerings for Spring 2012 and we’re pretty psyched to present the goods to you. Dubbed the “Amongst Mankind” collection, the pieces range from visually profound tees to some really solid hoodies with an amazing range of leather wristwear to round out the offerings. The elbow-patched hoodies really stood out from the pack as did the well-detailed leather bracelets. All-in-all, the product here just makes us anticipate the warmer days of summer that much more.

We’ve got more images of the season’s lineup from Profound Aesthetic below though we suggest making your way over to their online store ASAP if you want a chance at grabbing your favorite pieces.

Profound Aesthetic Olive Wood Bracelet

Profound Aesthetic Olive Wood Bracelet

The warmer it gets, the more we’re inclined to ditch our watches and put something a bit more lightweight and casual on our wrists. We’ve covered Profound Aesthetic’s wrist wear offerings in the past and they’ve just tipped us off to a new colorway being added to the brand’s well-recieved “Wood” Collection. They’ve dropped a new bracelet, this time opting for olive wooden beads and a black quartz stone. The piece always features an anchor finished in oxidized silver that is a welcomed touch.

Introducing | Profound Aesthetic ‘Wood Collection’ Wristwear

Introducing | Profound Aesthetic 'Wood Collection' Wristwear

Though we’ve always felt a man’s wrist should be reserved only for a watch, here are a few wrist pieces from the folks at Profound Aesthetic that we’d actually consider wearing. This doesn’t happen often. These beaded bracelets are hand made with the utmost care and feature natural stone accents alongside the wooden beads. They have this distressed look to them that really standouts. The piece comes in four finishes — black, natural, red and brown. For the summer, these can be a perfect substitute for your watch when you’re lounging or walking in the sand.

Look for the entire ‘Wood Collection’ to hit Profound Aesthetic‘s webstore in the coming days.

Profound Aesthetic Summer 2010 Lookbook

Profound Aesthetic Summer 2010 Lookbook

T-shirt makers are a dime a dozen these days it seems. What makes Profound Aesthetic different is that they deliver each tee with a story, a concept. They use top quality tees and the designs are as edgy as they are thought provoking. The summer lookbook was shot in NYC, with some great photography by their team. After really getting an opportunity to check out all the tees, we have to say the Civilian tee is our go-to pickup. It comes in an olive military-style finish and pulls inspiration from those iconic “Army” tees. “Wear it with pride. You make an equal difference in this world.”

More images after the jump