Stone Island x Nitty Gritty Store 20th Anniversary Parka

Stone Island x Nitty Gritty Store 20th Anniversary Parka

We’re used to seeing anniversary celebrations take place on the regular in this space but they’re usually in the three to five year range. Brands loving celebrating their annual birthdays and use it as a marketing tool ever too often. We’ve rarely been able to witness a brand hit anything beyond ten years and to see a retail shop hit twenty is downright remarkable. They’ve been blessing Stockholm with the finest since the early 90s and their collaborative effort with Stone Island may be one of their best releases to date.

This parka features a broken-in design and features a waterproof shell and an orange detachable wool lining. The engineered hood has inserts in stretch jersey at the sides and drawstring while there are two windproof pockets on the front and two diagonal pockets on the chest with jersey inlay.

Stone Island Shadow Project Fall/Winter 2011 Video

Stone Island Shadow Project Fall/Winter 2011 Video

Errolson Hugh, Head designer for Stone Island Shadow Project gives a brief intro of the brand and the Fall 2011 collection. We get an in-depth look at the PARSEQ GRID performance system that’s utilized in the collection. The innovative technology offers total weather-resistant design, something synonymous with the Shadow Project brand.

Now Open | Stone Island Paris Flagship Store

Now Open | Stone Island Paris Flagship Store

This past week, Stone Island opened the doors to their new Paris flagship store. The 80 square-meter store located in the heart of the Parisian capital was subject to an intense renovation plan. While the merchandising is entirely displayed on the ground floor, the double-leveled glass façade is articulated on two floors and offers a strong exterior visual impact. The store opened with the FW 2011/2012 collections of Stone Island and Stone Island Shadow.

Ortlieb for Stone Island Drybags Video

Ortlieb for Stone Island Drybags Video

Stone Island teamed up with Ortlieb to create their “Drybags” line of duffels, messengers, and backpacks. The bags are waterproof, airtight, and buoyant. To prove this claim they gave the bags to filmmakers Lele Saveri and Giulia Mari, and what came about is a simple yet quirky video highlighting what makes Drybags so special.

The Passion of Stone Island | ‘The Product’ Video

The Passion of Stone Island | 'The Product' Video

We highlighted the first two episodes of Stone Island’s intimate look at the Italian label’s deep-rooted history and day-to-day culture here before. In this third episode of the documentary dedicated to the Stone world, Andrea Moro – the company’s Head of Product – carry us right to into the core of the Stone Island product, unveiling the details of manufacture while stressing a crucial element of the brand’s DNA: passion.

Stone Island Shadow Project Spring/Summer 2011 Lookbook

Stone Island Shadow Project Spring/Summer 2011 Lookbook

Though we’ve already seen some of this product begin to hit stockists, Stone Island’s dropped the lookbook for their Spring 2011 Shadow Project line. The Italian label continues to impress with its discoveries in fabric and color manipulation. The attention to detail is unparalleled even when you pin Stone Island against the other few brands known for their technical expertise.

The Want | Stone Island Lightweight Windstopper

The Want | Stone Island Lightweight Windstopper

Italy’s Stone Island has been dishing out some phenomenal product for quite sometime but they’ve really been getting some much deserved recognition as late. Their spring line’s been picked up by a handful of legit retailers, one of them being End Clothing. This lightweight windbreaker really stood out from Stone Island’s current offerings as it comes in a royal blue finish and is made from high quality fabrics. The shell is made from Japan-sourced parachute nylon while the interior is fitted with a fully mesh lining.

Lab and Life | Stone Island Spring/Summer 2011 Preview

Lab and Life | Stone Island Spring/Summer 2011 Preview

Italy’s Stone Island recently blessed us with a look at the label’s Spring 2011 collection. This season focuses on bringing to light the two faces of Stone Island — LAB and LIFE.

LAB is the incessant and continuous research into materials and treatments. The result of its never ending vocation to daring experimentation. LIFE is its lending experience and perception. Strong aesthetics providing status to its wearer. A recognizable and impactful transversal sportswear for everyday use.

These two cores have been merged into a single idea to create the brand’s Spring ’11 collection.

The Want | Stone Island Chambray Shirt

The Want | Stone Island Chambray Shirt

Though we’re use to seeing Stone Island drop amazing outerwear pieces, they’re doing a nice job expanding their offerings, and this faded chambray button down is a great pickup. The slim fit is always welcomed while the narrow button placket and left chest pocket add to the shirt’s flawless overall look. The fine details might not be visible from a far but get close enough and you’ll see additions we can appreciate like the press stud closure on the chest pocket and the curved hem with dark back.