Introducing | The New

Introducing | The New

From Hodinkee, the online publication that brought you a completely new and fresh perspective on what you read about watches, comes a site redesign that will change how you read it. We’ve seen sites go through redesigns in the past but the difference here is that Hodinkee really put their users first and branched every single alteration from that. The new is what every “online magazine” should look like. At the top of the page, there’s a full-width image that corresponds with the most recent post and updates as you navigate through categories and brands. The fun doesn’t stop there as users are blessed with a new top navigation bar that allows users to access some of the site’s most exclusive and popular content in one click through the Plus(+) drop down. You can now search through categories and popular brands. Yep, want to see all of Hodinkee’s news on IWC? Look for Popular Brands in the top navigation and you’re there.

These are just a few of the several enhancements has brought with their latest redesign. There’s an intro video below worth checking out before you dig into the finest watch content on the planet.

Cartier ID Two Concept Watch

Cartier ID Two Concept Watch - Photos and Video

Dubbed “Watchmaking’s Future in the Physical Form” by the folks over at Hodinkee, the Cartier ID Two concept watch is nothing short of magnificent. It’s even more impressive than the Cartier ID One which was unveiled in 2009. In fact, it’s more impressive than any watch we’ve seen in our times from a technological and innovation front. It’s made from a single block of ceramic called Ceramyst that is completely transparent and features a 32-day power reserve. The caseback is held on via a vacuum seal, meaning zero screws. Talk about efficiency, efficiency we haven’t seen in the watch industry ever. The Cartier ID Two produces 30% more power and consumes only half as much as a traditional watch, providing for a 32 day power reserve in just a 42mm case. Check out the video from Hodinkee video below for a more detailed look.

Introducing | Clomm Watches

Introducing | Clomm Watches

From British designer Gary Fidele comes Clomm, a boutique watch brand specializing in creating minimalist, distinctive and timeless designs. Clomm products are made from materials of premium quality and embody both style and function. Each piece is designed and engineered to stand the test of time. Gary’s first design, the Terra Firma, is now available in a few different finishes. The Rose Gold and matte black PVD shell really stood out to us as it works really well with the rich brown leather strap. Clomm recently launched their online store which allows users to navigate through the brand’s entire collection, make a purchase, and keep up with news via their blog.

HODINKEE Pop-Up Store in San Francisco

HODINKEE Pop-Up Store in San Francisco at Taylor Stitch

Well, if blessing New York with an amazing pop-up of vintage watches a few months back wasn’t enough, our friends at HODINKEE have setup a similar offering for folks in the Bay area for this weekend. Mission-based retailer Taylor Stitch is playing host to the first ever West Coast HODINKEE pop-up store and we’ve got a preview of what to expect before making your way over to Valencia Street. Beyond all the timepieces, HODINKEE is bringing along some of the goods from their online shop which offers up Italian-made watch straps and pouches for your most valuable possessions.

The offerings will range from classics to cult watches like a vintage IWC Ingenieur and Omega Bullhead chrono, to a veritable British Military issued mono-pusher chrono from Lemania. We have really special collector’s pieces like an early Heuer Carrera Dato from 1967 with a black dial (try to find another one for sale right now), to one of the rarest vintage Rollies around – the Ref 1530 (an automatic watch in the case usually used for quartz – aka Rolex’s answer to the Royal Oak and their first watch with a sapphire crystal).

The show starts today and runs until Sunday evening, with daily hours being from 11am to 7pm. Taylor Stitch is located at 383 Valencia Street, San Francisco, CA. Scroll down to catch a glimpse of what to expect.

Now Open | IWC New York Flagship Boutique

IWC Schaffhausen New York Flagship Boutique on Madison Ave

IWC Schaffhausen has opened their first US and New York City boutique, a 3,000-plus-square-foot, bi-level space which carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models. Beyond all the horology goodness the boutique houses, it’s also much of a modern marvel as it features some really amazing design cues throughout while the decor lets you know it was by artisans. There’s really something special about it as the flagship boutique’s unique atmosphere invites customers to an inspirational voyage into the fascinating stories attached to the brand and each of its product families.

The IWC Boutique is open now and is located at 535 Madison Avenue.

First Look | Rolex Sky-Dweller

HODINKEE is currently taking over Basel World and they've just dropped first live shots of the Rolex Sky-Dweller. From a distance, the Sky-Dweller looks likea Day-date but get a bit closer and you'll see a second timezone via an...

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KAWS x Ikepod Horizon Watch

The folks over at HODINKEE have a first look at Ikepod's recent collaboration with graffiti artist turned designer KAWS, the result of which is this special Ikepod Horizon. KAWS personally designed the dial and delivers to us this 44mm beauty...

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Ralph Lauren Safari RL67 Sporting Chronograph

Ralph Lauren releases their Safari RL 67 Sporting Chronograph just in time for SIHH. It features a durable canvas wristband in olive green and combines it with a matte grey bezel. The analog watch face shows roman numerals layered a...

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Jaeger-LeCoultre Reverso Ultra-Thin Tribute To ‘Mad Men’

Jaeger-LeCoultre Reverso Ultra-Thin Tribute To 'Mad Men'

Jaeger-LeCoultre pays tribute to AMC’s Mad Men series with a limited run of these Reverso Ultra-Thin timepieces. The television show about 1960s Ad Men has had a successful run over the past few years and though we’ve seen many brands take inspiration from it in their ad campaigns and whatnot, this is one of the very few collaborative efforts that have actually hit the market. This one will be cherished by watch aficionados and Mad Men loyalists alike. Hodinkee tells us only 25 pieces will be made with each baring the Sterling Cooper Draper Pryce logo hand-engraved onto the Reverso’s caseback.

It will come in walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on the top, along with a personalized commemorative letter from Roger Sterling (see below), several high quality Jaeger-LeCoultre advertisement reproductions, pictures of the Grande Reverso Ultra-Thin Tribute to “Mad Men”, and a copy of Roger Sterling’s book “Sterling’s Gold”, autographed by show creator and executive producer, Matthew Weiner.

The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To “Mad Men” will be available at JLC boutiques starting next month in a limited, numbered edition of 25 pieces. More images of the beauty below, all of which were captured on set, taken in Roger’s actual office. Head over to Hodinkee for more details.

IWC Pilot Chronograph Top Gun Miramar

IWC Pilot Chronograph Top Gun Miramar at SIHH 2012

Ahead of SIHH 2012 later this month comes a look at the IWC Top Gun Miramar Chronograph, the latest edition to the Swiss watchmaker’s Pilot Collection. The beauty is powered by the new in-house caliber 89365 movement as opposed to the Valjoux 7750 which was found in the past versions. The new caliber is more advanced and robust than its predecessor as it features a flyback function and a 168-hour power reserve. The design is military-inspired with a case that’s made from scratch-proof grey ceramic. The dial’s a matte anthracite color with camo-colored beige hands and chapter ring and a green textile strap to finish things off. More details to drop once this beauty is unveiled at SIHH along with four other models from the Pilot collection.