What better way to say welcome to a hall of fame quarterback than to want his jersey so bad that you crash the site. Welcome Brett to the NY Jets. The marketing incentives and location were outlined to him and were most likely major reasons for him landing in the Big Apple.
But it hasn’t even been 24 hours yet and we’re already seeing a crash on the Jets shop website. The spike in traffic hit the site hard, but is now back and running smoothly. On the Jets online store, buyers are told to give extra time for handling and delivery regardless of shipping method. The jerseys are going for upwards of $300 on ebay.