The video below released today is telling the world to simply “Brace Yourself” as a new Lebron-backed campaign will be starting on January 18th. The speculations are running high and it could be a host of things including The King rapping with Lil’ Wayne (who’ll be performing on the 18th at Cavs game) or him following his first love: football.
A reader over at Kenlu.net (where we first saw this video) posted images of a commercial being shot at Akron field house. So what could be happening on January 18th? Check out the images below and tell us what you think!