Tag Heuer drops Pitt, picks up DiCaprio as ambassador for Carrera


According to WWD, DiCaprio has signed on for three years as ambassador for Tag Heuer’s Carrera brand. Brad Pitt’s contract ended in November. Expect the new campaign showing DiCaprio wearing the Carrera Day-Date model (which retails for about $4,000) in luxe mags and billboards this Spring.


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