Anwar Pack designed this grooming kit for Mister Nesbitt, hoping to appeal to more youthful audience while still keeping the design traditional enough to make his father proud. Read what he has to say about Mister Nesbitt’s Grooming Kit:
An emotional branding project for packaging design. I had to develop primary, and secondary packaging, as well as a gift set to house it all, for a fragrance modeled after someone close to me. I chose my father for the project, so I developed a traditional grooming kit. I designed and made all of the packaging, upholstering it with nue-buck leather and suede. I wanted to design something that was traditional and nostalgic, but at the same time contemporary enough to appeal to a more youthful audience.
More images after the jump.