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Ten Years of Digital Innovation | Ralph Lauren 4D

Ten Years of Digital Innovation | Ralph Lauren 4D

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. The showing spanned across two continents, broadcasting outside New York’s Mansion in the Upper East Side as well as London’s 1 New Bond Street location. The venues themselves just disappear as they are then transformed into a series of objects and images rendered in 3-dimensional space. It’s truly remarkable and shows the brand’s willingness to explore new realms when others aren’t.

After the jump, check out the videos from both London and New York City as well as a behind-the-scenes look at how it all came about — from storyboards to video sets to digital mapping and high tech computer renderings.

The Official Ralph Lauren 4D Experience – New York from Ralph Lauren on Vimeo.

The Official Ralph Lauren 4D Experience – London from Ralph Lauren on Vimeo.

The Official Ralph Lauren 4D Experience – Behind The Scenes from Ralph Lauren on Vimeo.