This weekend at the SoHo Beach House in Miami Beach, FL., Audemars Piguet appointed LeBron James as the new global brand ambassador. AP is the world’s oldest independent watch manufacturer and them teaming up with LBJ is no surprise. He’s been a huge fan of the watchmaker for quite sometime, heck he even wore a Royal Oak during “The Decision” which aired on ESPN last summer.
This partnership will also bring out a new limited edition watch that’s yet to be designed by James and Audemars Piguet. The man’s in good company also as other brand ambassadors include race car icon Michael Schumacher, team India’s cricket legend Sachin Tendulkar, pro golfers Vijay Singh and Rory Mcllroy and a few other elite gentlemen.