Though we’re used to seeing big names like Jude Law represent Dunhill in their ad campaigns, the label’s gone down a slightly different route for the Voices campaign. They’ve enlisted ballet dancer Rupert Pennefather, theatre director Michael Grandage and expedition leader Sir Ranulph Fiennes, all of whom are well-known figures in their respective disciplines, to showcase their Fall 2011 product and speak about topics such as skill, intelligence, drive and the ability to be extraordinary.
