French label Maison Kitsuné recently announced that Sky Ferreira would be the face of their S/S 2014 campaign and they’ve wasted no time releasing the campaign. The lookbook for its “New Wave” themed collection is inspired by New York’s young creatives, artists and musicians. Photographer Henrik Purienne captured the imagery which captures Sky Ferreira, it-girl Heather Boo and Johnny Pierce of The Drums. Sharing a passion for music, individuality, and life in the big city, the trio spends a day wandering through Chinatown, strolling down Broadway and gathering at the NoMad Hotel which houses the Maison Kitsuné New York boutique.
The looks deliver on Maison Kitsuné‘s timeless-yet-fashionable foundation as they’re filled with structured volumes, bold colors and a Parisian street chic twist.