Kanye West’s DONDA Enters Into Partnership With Roc Nation
Kanye West’s creative house DONDA has entered into a partnership with Roc Nation to manage all DONDA Music. The partnership will focus on West’s international recording brand and worldwide touring ventures.
A multi-discipline design and content company, DONDA saw its early beginnings seeded by the 2009 footwear collaboration with fashion house Louis Vuitton and spurred of Kanye’s creative skills from brands like Nike, A.P.C. and more recently adidas. DONDA delivered the packaging and tour design for Watch The Throne and the short film Cruel Summer which was a visual companion to the G.O.O.D. Music album. 2013 was a strong year for DONDA and the firm oversaw the concept and design for the YEEZUS album packaging and global launch, including a guerilla-marketing campaign, the “New Slaves” projections. DONDA is also at the center of concept, design and production of the YEEZUS TOUR.