Amazon has unveiled Fire TV, a $99 set-top box that competes with the likes of Apple TV, Chromecast, and Roku. It gives you access to Amazon’s own Prime Instant Video as well as Netflix, Hulu Plus, low-cost movie rentals, and much more. It’s easy to setup and is the first product of its kind to be powered by Qualcomm’s Snapdragon 600 processor, allowing it to deliver smooth multimedia performance with 1080p HD video, 7.1 Dolby surround sound, and amazing graphics accelerated UI. Fire TV’s made for gaming as well as you get access to huge titles like Minecraft-Pocket Edition, The Walking Dead, and Monsters University, plus free games and Amazon exclusives. One of the biggest differentiators is the unit’s remote that features a voice search option you can speak into to find TV shows, movies, games, etc. Other features include 2GB of onboard memory, ability to fling content from your content to Fire TV and get enhanced info on what you’re watching via Amazon’s IMDb-powered X-Ray feature on support tablets like the Kindle Fire HDX.

Fire TV is available now via Amazon.


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