GoPro IPO Filed for $100 Million
High-def camera maker GoPro has filed paperwork with the SEC on Monday for a $100 million public offering. First plans to go public were announced in February and looks like you’ll be able to find them on NASDAQ under the ticker GPRO. The company’s been around for ten years and has seen massive success in recent years and the accounting figures tell the story. From 2011 to 2013, their revenue skyrocketed from $234.2 million to $985.7 million. And unlike recent filers like Twitter or Box, GoPro’s actually profitable. GoPro says it plans to develop new camera devices, increase marketing efforts to boost brand recognition and grow internationally. It’s also aiming to become more of a media entity by increasing production of GoPro originally produced content while simultaneously increasing the aggregation and redistribution of customers’ ‘best of’ user-generated content.