Today during their press event at the Flint Center in Cupertino, Apple showcased the all-new iPhone 6 and iPhone 6 Plus models. With that also came the unveiling of Apple Pay, a new mobile payments solution that leverages NFC, Touch ID, Secure Element, and the PassBook app to enable users to make payments on the go in a faster and safer way than ever before. Paying is super simple with Touch ID as the gatekeeper to all your personal data. And Apple made sure to point out that they’re not keeping personal data and looking at what you bought or where. Privacy, folks. To get started with Apple Pay, you can add a card from your iTunes account. So whatever you buy music or apps with can be brought into Apple Pay. If that’s not enough, you can take photos of other cards to include them also. Currently, they have to be Visa, AMEX or MasterCard. And Apple made sure to point out that they’re not keeping personal data and looking at what you bought or where. Heck, when you add a card to Passbook, its number is never stored or shared on your device or Apple servers. Privacy, folks. And if you lose your iPhone, you won’t have to cancel cards. Simply use Find My iPhone to suspend payments just for that device.

Apple Pay works with the top bank issuers that handle 83% of the credit card purchase volume, so that’s Chase, Wells Fargo, Citi, American Express, Barclays and a few others. Apple Pay will work with more than 220,000 merchant locations that already accept contactless payment. Beyond this, Apple Pay will work at Disney World and Disney stores as well as a ton of other retailers and partners. This list includes McDonald’s, Macy’s, Sephora, Whole Foods, Nike, Petco, and others. Expect Apple Pay to integrate into other apps and services. For example, you can do one-touch checkout where you won’t need to put in any shipping or billing info. Shopping-specific apps like Target will be supporting this. GroupOn will also work with Apple Pay. Uber will too — you can request a car without even making an Uber account. MLB will let you buy tickets. OpenTable will let you pay right in the app in “participating restaurants.”

Apple Pay will be available in the U.S. in October 2014 on the iPhone 6 and iPhone 6 Plus with plans to take it worldwide in the near future.


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