The New York Yankees are losing more than a historic shortstop once Derek Jeter retires at the end of this season. The man’s so intwined with the Yankees franchise and with MLB as a whole that they’re losing an ambassador and one of the few iconic athletes of our time. Stats and performance to the side, Derek Jeter is a fan’s dream. And bidding farewell is no easy task but Gatorade’s done a tremendous job with their “Made in New York” ad. We’re hearing it was a collaborative effort though. Jeter even wrote some of the copy and suggested the Sinatra track playing. Derek definitely did it “My Way” and he’s left a mark on the sport and with Gatorade as well. For no small reason, he’s the brand’s third-longest-serving endorser after Michael Jordan and Mia Hamm. After this ad airs on Saturday across FOX and the YES Network, Gatorade will be following up with a full-page print ad (below), which was written by Jeter himself, in the New York Daily News and Sports Illustrated on Sept. 28-29. Jeter’s final game as a Yankee will be on September 28th at Boston.
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