Cadillac has stepped forward as the new sponsor for Men’s Fashion Week. This comes after Mercedes-Benz ended its long-standing partnership with the women’s shows at the beginning of the year. The announcement was made by the CFDA’s director of strategic partnerships Adam Roth, confirming that Cadillac will take up after Mercedes-Benz as the Head Fashion Car in Charge. Cadillac also hosted Public School’s fall 2015 show in February, proving the brand’s increased interest in fashion events.
We expect to see the following brands, among others, at New York Fashion Week: Calvin Klein, Greg Lauren, Ralph Lauren, Tim Coppens, Nautica, Michael Bastian, John Varvatos, Michael Kors, Tommy Hilfiger, Thom Browne, and Theory. The menswear collections will be on show from the 13th to the 16th of July. Go to the NYFW website for details.