‘Off The Grid’ | A Short Film by Bally Starring J. Cole


Following his collaboration with Bally on the ‘JC Hiker’ boot collection, musician J. Cole stars in the brand’s short film entitled ‘Off The Grid’. The name appears a perfect fit when the video starts, showing J. Cole sporting the boots and a backpack on a visit to Jamaica.

The video features some of the island’s most beautiful jungles and landscapes. J. Cole uses the trip as a way to pay tribute to the hometown of Bob Marley and Bally’s ties to hip-hop music. ‘While I was visiting the Bally office in London, I noticed a black-and-white picture of Bob Marley wearing a pair of Bally boots,’ says Cole. ‘I was impressed with the heritage of the company and how many people and places they’ve touched that I had no clue about.’

Watch the short film below. You can grab your own pair of ‘JC Hiker’ boots on the Bally website.


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