adidas Originals Spring/Summer 2016 ‘Future’ Campaign

adidas Originals presents the video for their Spring/Summer 2016 collection. Dubbed, “Your future is not mine”, the campaign features several heavy hitters including Luka Sabbat, Iman Shumpert, Aleali May and others. The brand’s been dishing forward-thinking design after forward-thinking design and this year won’t be any different. It’s a push of the envelope we seldom see from other brands these days, a much welcomed one. The focus is the youth, and what better way to get their attention than by enlisting the leaders, most notably Luka. There are eight influencers featured in total, from various mediums, each challenging the status quo in their unique ways. In the Terence Neale-directed film, “a generation of creators is captured as their most authentic selves, at times literally walking towards their future looking back at us.”

The future looks promising but to achieve it there has to be a level of confidence and resilience shown by all those that dare to make their dreams a reality. Check out the short film below and catch glimpses of adidas Originals‘ Spring/Summer 2016 in the mix, apparel and footwear included.


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