New York street-gear retailer KITH is collaborating with the sportswear powerhouse, Nike, on a conceptual pop-up shop set to open this coming Friday August 5th at 644 Broadway. The two have been working alongside innovative design firm Snarkitecture to form the 2400-square-foot expanse. The space truly aims to capture the cohesive spirit of the collaboration through incorporating the identities of both brands – the luxurious, minimalist aesthetic of KITH and Nike’s rich heritage of innovation and sport. Set up to be an interactive experience that tells a unified narrative, the shop will have a rotating station of special edition footwear, a customization booth with limited edition Nike x KITH products and a KITH Treats cereal and ice cream café that all follow the overarching theme of the Rio Olympics. Make sure to check out the highly anticipated opening this Friday. Until then, check out some photos in the gallery above.
