Rapha Offers a Sneak Peek at the Design Process

Rapha Cycling


Luxury cycling brand Rapha has partnered with Apple to offer a behind the scenes look at how its fine cycling products are designed and crafted. Head of Design Alex Valdman shows off his expertise by giving an insider look at his modus operandi and an account of the short-term sacrifices that had to be made for long-term benefits. He also shares his perspective on his work, stating that “Design is just problem solving. It’s a process and a journey to create a better commute.” Check out the video above, shot entirely on an iPhone.


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