BACARDÍ x Kenzo Digital Partner for ‘We Are The Night’ Halloween Party at Brooklyn Navy Yard
BACARDÍ X Kenzo Digital Present ‘We Are The Night’
To celebrate Halloween in the best way possible, BACARDÍ tapped the immersive storytelling company Kenzo Digital to create an epic haunted house thrill like no other and dubbing it “Nocturnal Awakening.” To kick off the installation, BACARDÍ treated its guests to freshly-made cocktails and iconic DJ sets by Swiss Beatz and Mark Ronson. Bacardi and Kenzo set out to completely disrupt the concept of a traditional haunted house by inviting its guests to experience an immersive multi-sensory thrill. Following the theme of metamorphosis, “Nocturnal Awakening” was housed in a two-floor labyrinth-style structure located at the Brooklyn Navy Yard. The installation used various technologies to terrify the guests and alter their psyche by sending them into the mind-bending installation, leaving an impressionable experience they’ll likely never forget. The installation also included appearances by Emily Ratajkowski, Alicia Keys, and Baz Luhrmann.
The Gram-worthy installation commanded a pretty long wait, at times hovering over an hour. So it definitely helped that there were light snacks and plenty of drinks being passed around. Check out the visuals in the gallery above.