Patagonia takes pride in their efforts to promote corporate social responsibility. In prepping for the consumer holiday that is Black Friday, the company is taking unprecedented action by donating 100% of global sales to grassroots organizations working in local communities to protect our air, water, and soil for future generations. For further transparency, customers will also be able to see which organizations proceeds will be donated to as well as information on how to contact them for involvement. Patagonia has also raised over $74 million due to their “1% For The Planet” initiative. Click here to read the full letter from Patagonia’s CEO, Rose Marcario.