Hailey Bieber and Jaden Smith for Levi’s Spring 2020 Campaign

Though festival season’s taking this year off, Levi’s evolved their Spring 2020 campaign with Hailey Bieber and Jaden Smith to still celebrate the optimistic spirit of today’s youth. The result are visuals infused with color and a limitless, expressive nature. Both Hailey and Jaden are seen in a range of Levi’s pieces with Jaden wearing the 501 ‘93 fit, a rework of the iconic straight fit jean. Other items include the Straight Chino Short, the 501 ‘93 Short, Cubano Shirt, Marina Windbreaker, and a range of tees.

You can see more from the campaign in the gallery and shop the goods now through Levi.com. Levi’s is also hosting an Instagram Live conversation later today with the brand’s CMO Jen Sey joining both Hailey and Jaden at 4pm PST. Head to the @levis account for that.


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