The New Balance 327 Is New But Rooted in History and Expressive but Quickly Becoming an Icon

It’s only been a few months since we first saw the New Balance 327 get unveiled at Paris Fashion Week as part of a collaboration with Charaf Tajer’s Casablanca brand. Since then, the 327 “Idéaliste” has catapulted in resale value and demand while the general release iterations of the shoe are just as hard to come by. For the tennis-inspired sneaker, this is literally just the beginning. It’s got one collaboration under its belt and 3 standard release colorways but it’s here to stay. The classic New Balance grey color scheme hits the mark as expected, as do the split-color iterations, with the men’s version splitting down the middle between orange and royal blue and the women’s pair incorporating black, grey and tasteful hits of pink. Each features a mix of suede and nylon fabrics on the upper for added feel.

Though a new silhouette, the 327 packs a ton of history for the footwear brand, referencing a few key moments from the New Balance archives. That chunky front pulls inspo from the 99x series, flowing into a slim EVA foam midsole. The pronounced N logo looks to come from the New Balance 320 while the studded outsole into the back heel pulls heavily from the New Balance 355 Trail sneaker. That sneaker was rooted in versatility, allowing folks to make use of the high-quality carbon rubber sole across training, trailing or even cross-country.

With the detailed approach of New Balance, we’re getting a 327 that’s just as versatile, not only in function but in terms of person. It doesn’t limit in terms of age or gender and so it’s definitely something to consider for Father’s Day even. Head to New Balance to shop the 327 and expect more to come in the weeks and months ahead.


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