Aimé Leon Dore Opens Its First International Store in Central London

Aimé Leon Dore opens its first international store at 32 Broadwick Street in London. The store is filled with vintage artworks and furnishings with interiors designed by Sarita Posada. 

The two-story retail experience is presented in modern design and layout with dark walnut paneling, Cipollino marble floors layered with antique Persian rugs, and custom fixtures and furniture with leather insets and brass details. Customers are welcomed with a large-scale art piece by contemporary artist Tyrrell Winston to honor the brand’s New York roots and passion for basketball culture.

The London flagship also homes Café Leon Dore, featuring a Greek-inspired menu with its main roster that includes Freddo espresso and cappuccino, as well as new recipes specific to London. The cafe is filled with the same walnut paneling and boasts hand-cut marble flooring and Calacatta Viola marble countertops. 

A private sound and lounge room is also available, exclusive to the London store. It is fully equipped with a DJ set-up and sound system with a specially curated vinyl collection. Guests can also enjoy the comforts of the fabric paneling, leather banquettes, and a bar. 

The Aimé Leon Dore London flagship is open now, coinciding with the brand’s new ALD/New Balance 991 capsule and Spring/Summer 2022 collection.


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