TAG Heuer Connected Calibre E4 – Porsche Edition Takes Inspiration From All-Electric Taycan

Porsche and Tag Heuer have once again come together to blend the realms of sports and product development, this time with the TAG Heuer Connected Calibre E4 – Porsche Edition, inspired by the all-electric Porsche Taycan.

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, says, ‘Our brands have led the way in embracing new technologies: just as TAG Heuer has led the luxury watch world in terms of embracing smartwatch technology, so Porsche’s electric cars innovate in their field.’

The watch face, protected by a flat sapphire crystal, takes its inspiration from printed circuit boards and racing circuits. The 45 mm watch case is made from black Grade 2 titanium, coated in DLC, and given a sandblasted finish. The Taycan’s shades of frozen blue and gray are reflected on the polished ceramic bezel which features a zero to 400 scale, referencing the car’s speed. This scale displays functions related to the car or metrics like the wearer’s heart rate. Aside from the high-quality lacquer finish, the ceramic bezel also gives the watch the feel of a classic high-end timepiece. The large diameter crown stands out from the watch, making it easy to access apps. The “TAG Heuer x Porsche” mark is engraved on the back of the case. The leather and rubber strap mirror the interiors of the Taycan.

The watch runs on a custom version of Google’s Wear OS system that shows information from compatible Porsche models. These include displaying the car’s battery life, battery percentage, gas levels, car mileage, and a shortcut to the My Porsche app. The app allows users to control the car’s heating and air conditioning. Users need to have Porsche ID, Porsche Connect Subscription and the My Porsche app on the watch and phone to activate these features.

Frédéric Arnault, CEO of TAG Heuer said, “For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons.”

Features of the app differs depending on the model, model year, and country availability of vehicles.

Stay tuned for more information on the release.

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