ADER error’s Big and Bold Identity for ‘Phenomenon Communication’ FW 2022 Collection

ADER error reveals its “Phenomenon Communication” Fall/Winter collection for 2022. Drawing inspiration from cultural communication, the collection features a departure of sorts for the brand yet still keeping to its aesthetic identity.

The original ADER error sans-serif logo, from its establishment in 2014, was changed to a serif logo for this collection paired with retro elements to the overall design. Recurring patterns in the collection include Tetris-like prints across scarves, leather handbags, knitted sweaters, and slip-on sneakers, char and spray paint detailing on washed denim jeans, and leather piping on wool varsity jackets. We can also see oversized silhouettes and knitwear, like hand-stitched paneled pullovers, asymmetric half-button sweaters, hoodies, and gray and shearling finished blazers. ADER error’s “Phenomenon Communication” collection is available through select retailers like SSENSE and Farfetch.


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