The premier British designer Paul Smith opened the curtains on the Manchester United partnership for the upcoming Premier League season. As the team’s official tailoring partner, Paul Smith will be outfitting all the Manchester United players, coaches, and team training staff in his Modern Working Wardrobe, tailoring pieces for matches, special events, and official appearances
The new campaign sees first-team players like Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot, and Facundo Pellistri kitted in a fresh custom take on Paul Smith’s ‘A Suit To Travel In’ relaxed suit. Composed of a classic canvassed jacket and a pair of drawstring tailored trousers, the suit features a lightweight, breathable design with superior crease resistance that allows for ease of movement.
The campaign sees black and navy suiting in the style’s relaxed silhouette that gets paired with striped knitwear, formal shirts, polos, and black tees featuring multi-colored striped detailing.
Paul Smith will provide custom suits, shoes, shirts, and ties for Manchester United, all tailored to their specifications. Check out the images in the campaign lookbook.
Alongside the iconic tailoring partnership, the longtime collaboration with Manchester United also produced an officially licensed selection of merchandise, including wallets, ties, socks, boxers, bags, and more from the Paul Smith webstore, as well as the Manchester United website, which also carries a limited-edition Paul Smith x United scarf.