Stone Island ‘Compass Inside’ Project SS24 Campaign Spotlights Brand’s Global Community

In a groundbreaking move ahead of Milan Fashion Week, Stone Island, the iconic Italian luxury fashion house, has revealed its innovative ‘Compass Inside’ project. The brand’s commitment to a refined functional ethos, coupled with a celebration of diversity, is at the forefront of this Spring/Summer 2024 campaign.

Stone Island introduces 16 influential personalities, including actor Jason Statham, producer-musician Dave, choreographer Wayne McGregor, tennis player Henry Searle, rapper Tricky, and architect Heidulf Gerngross. This community-led initiative is a testament to the brand’s enduring appeal and its unique connection with its global fanatics.

The ‘Compass Inside’ campaign is set against London’s Serpentine Gallery, providing a glimpse into their creative practices and passions. From close-up portraits to detailed questions outlining their love for the brand, the campaign captures the essence of Stone Island’s Spring/Summer 2024 collection.

Photographed by the renowned David Sims, each image in the campaign is a visual masterpiece, capturing the essence of Stone Island’s commitment to excellence. Sims’ lens brings out the authenticity of each personality, highlighting their connection with the brand. The white background, an iconic brand choice, serves as a canvas for the vibrant colors and textures of the Spring/Summer 2024 collection.

Ferdinando Verderi’s creative direction and Max Pearmain’s styling add an extra layer of sophistication to the visuals. The campaign narrative is further enriched by ten questions specially crafted for each participant by curator and cultural critic Hans Ulrich Obrist, the artistic director of London’s Serpentine Gallery. The answers, presented alongside the portraits, provide a deeper insight into the personalities that make up the Stone Island global community.

The brand’s core branding, featuring a nautical star and compass, takes center stage in the campaign. The iconic symbols are prominently displayed on cloth badges with distinctive green, yellow, and black detailing, reinforcing the brand’s maritime aesthetic. Stone Island’s ‘Compass Inside’ logo becomes a focal point, symbolizing the signature branding that has become synonymous with the brand’s identity. In addition, Stone Island’s commitment to organic materials and natural pigments continues to redefine luxury fashion.

The Stone Island Spring/Summer 2024 collection is available now from the brand’s website. As Stone Island engages with its community to shape the future, the brand’s appeal is poised to grow stronger, offering a compelling narrative that transcends fashion. For more information, please visit the official Stone Island website.