NOAH SS24 Soaks Up The Streets Of LA

Noah’s most recent collection stands out as a beacon of California’s style. With the unveiling of its latest Spring/Summer 2024 range, the New York-based label once again asserts its position as a leader in the industry, seamlessly blending Italian and English influences to create a vibrant and captivating collection.

Drawing inspiration from the founder Brendan Babenzian’s childhood dreams of the sun-soaked streets of Los Angeles, Noah’s SS24 collection exudes a sense of laid-back sophistication. Babenzian’s vision of California as a mythical land paved with gold and endless summers comes to life through a curated selection of garments embodying the essence of the West Coast style.

At the heart of the SS24 collection lies a kaleidoscope of colors and patterns, reflecting the vibrancy of the California landscape. From pastel plaids to bold Provence prints, each piece is meticulously crafted to make a statement. Italian-made linen suits and leopard-patterned cardigans add a touch of sophistication, while beachy corduroy caps and ankle-length jeans offer versatility and comfort.

One of the standout collaborations in the SS24 collection is with the renowned outerwear brand Lavenham. The partnership brings forth a range of statement outerwear styles, including the Madras Sack Jacket and the Denham Jacket, both featuring Lavenham’s signature diamond quilting and bold prints. Unstructured and oversized, these pieces redefine the outerwear concept, blending sophistication with functionality.

Whether you’re browsing through the colorful lookbook or exploring the curated selection of garments, there’s something for everyone in this season’s offering. The first delivery of NOAH’s SS24 collection is now available in-store and on the Noah website.


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