A Kind of Guise, the esteemed German menswear label, continues to set the benchmark for sartorial excellence with its latest offering, the ‘Threads of Destiny’ collection. Founded by Yasar Ceviker and Susi Streich, the brand has consistently captivated audiences with its innovative designs and meticulous craftsmanship.
The ‘Threads of Destiny’ collection is a testament to love, peace, and equality, both in its creation and its portrayal. Drawing inspiration from the spirit of romance and celebration, the collection exudes elegance and sophistication, with subtle details that reflect the brand’s elevated ethos. Each garment in the collection tells a story of craftsmanship and dedication, meticulously crafted in Italy and Germany.
The campaign for this exclusive collection took place in Sicily, where A Kind of Guise was tasked with dressing an entire wedding party. This unique opportunity allowed the brand to showcase its reinterpreted styles from the 1970s, with a strong emphasis on suiting and shirting. Every material was carefully selected, from lightweight linen to soft silk, to embody Mediterranean summer vibes and evoke a sense of timeless elegance.
The ‘Threads of Destiny’ collection comprises 70 menswear styles, each designed to guide the wearer down the aisle with confidence and style. Key pieces include the Shinji Blazer, crafted from lightweight linen, silk, and wool materials for the perfect summer uniform. Pinstriped outerwear, crochet button-downs, and form-fitting chinos add flair to the collection, while lemon tree graphics adorn textured scarves and paisley pocket squares.
Accessories play a crucial role in completing the look, with wicker top hats and leather loafers adding a touch of classic sophistication. Additionally, the collection features summery knitwear alongside meticulously designed accessories like cuff links, medallion necklaces, and crocheted brooches, further enhancing its versatility and appeal.
The ‘Threads of Destiny’ collection is now available both in-store and online via the A Kind of Guise website.
