Maserati is taking bespoke luxury to the next level by launching its new Officine Fuoriserie Maserati. This new facility is a dedicated personalization space in the historic Modena plant. It offers customers endless customization opportunities, allowing them to create a Maserati tailored to their vision.
The exclusive journey begins in the Fuoriserie lounge area, where customers can explore the full range of materials, color samples, and finishes, with an innovative configurator that allows for real-time visualization of customizations. The pre-existing painting area follows the lounge, where manual paintwork is prepared and quality control occurs.
Next is the new innovative paintwork area, a 4000 square meter facility equipped with the latest technologies and more than 20 workstations. After automated painting, the painting process unfolds in multiple stages, beginning with a cleaning room, then robotic painting and resting, and lastly, double firing.
With the Fuoriserie Programme, customers collaborate with a personal designer to customize every aspect of their car. This program presents an expanded selection of body colors, liveries, rims, brake calipers, and interior combinations. Two levels of customization are offered: the first is the catalog, where customers can choose from thousands of possible configurations, while the second is the Bespoke level for those seeking a fully tailored, one-of-one configuration.
The catalog level is divided into the Fuoriserie Corse and Fuoriserie Futura collections. The Corse collection is inspired by the brand’s rich racing heritage, featuring historical color palettes, racing liveries inspired by iconic models, embellished brake calipers, dreamlines that accentuate the bodywork alongside a heritage-based interior featuring new leather colors and contemporary upholstery.
On the other hand, Futura is designed for futurists who embrace change and like experimenting with innovative materials, experimental color combinations, and modern textures.
To celebrate the opening of the Officine, Maserati unveils the MC20 Cielo ‘Less is More…? ‘, a striking one-off creation inspired by the Bauhaus art movement. It features a Blu Corse Matte finish with geometric accents in heritage shades, including Rosso Capannelle Gloss and Giallo Avia Pervia Gloss. Completing the exterior are Blue Classic brake calipers with a unique color combination for each rim.
The House of the Trident elevates luxury customization with its Officine Fuoriserie. It marks a new chapter for the brand, reinforcing its commitment to excellence in artisanship and innovation. For more information, visit the brand’s website.
