Sweden’s Velour dug into its roots to shoot their Fall 2011 lookbook. The lookbook is photographed in what 50 years ago was the actual store. The interior hasn’t been changed a bit since the time it was up and running. As for the offerings, next winter’s lineup features much of what the label does best. You’ll see their chinos in new colors and with a new vintage treatment while their shirting will come in new colorways with much emphasis on the eco-friendly cotton fabric. Chambray, cord and poplin are also being utilized in the shirting while you can also look for woolen jackets as well as a new chino.
There’s definitely much to anticipate beyond this when Velour begins to hit stockists worldwide in the coming months.
