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LeBron James Returning to Cleveland Cavaliers

It's official, folks: LeBron James is returning to Ohio to play for the Cleveland Cavaliers. In an exclusive sit down with Sports Illustrated's Lee Jenkins, LeBron gives unfiltered reasoning as to why he's leaving South Beach and coming home. The four-time MVP…

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Introducing | Nike KOBE 9 Elite Low HTM

HTM is an ongoing design collaboration among NIKE, Inc. President and CEO Mark Parker, Fragment Design Founder Hiroshi Fujiwara and Nike Innovation Leader Tinker Hatfield. From this comes the unveiling of the Nike Kobe 9 Elite Low HTM, a shoe that leverages…

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Michael Jordan: The Life by Roland Lazenby

Written by Roland Lazenby, Michael Jordan: The Life could be the biography we've all been waiting for. The book looks to cover MJ's highs as well as his lows. The incredible moments like The Shrug and Flu Game to his knack for…

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NBA 'Jingle Hoops' Video

NBA ‘Jingle Hoops’ Video

To promote the league's Christmas Day uniforms, the NBA's dropped an ad with a holiday twist. The video showcases a performance of "Jingle Bells," featuring a few NBA stars and five hoops, each adorned in sleigh bells. The lineup consists of James…

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Brooklyn Nets 'Hello Brooklyn' Commercial and Ad Campaign

Brooklyn Nets ‘Hello Brooklyn’ Commercial

Seven years after first being proposed, the Brooklyn Nets are officially here and will call Barclays Center home in the heart of BK. The new logo of the team has been unveiled and seems the new team will opt for a black…

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Rise | Nike x LeBron James Commercial

Rise | Nike LeBron James Commercial

Say what you will about the man, LeBron Jame is still pretty marketable, though we’re not sure that’ll last if the Heat keep playing as they did last night. This Nike Basketball commercial dropped recently and it really captures the essence of…

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