Introducing | Nike KOBE 9 Elite Low HTM

HTM is an ongoing design collaboration among NIKE, Inc. President and CEO Mark Parker, Fragment Design Founder Hiroshi Fujiwara and Nike Innovation Leader Tinker Hatfield. From this comes the unveiling of the Nike Kobe 9 Elite Low HTM, a shoe...

HTM is an ongoing design col...

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NBA ‘Jingle Hoops’ Video

NBA 'Jingle Hoops' Video

To promote the league’s Christmas Day uniforms, the NBA’s dropped an ad with a holiday twist. The video showcases a performance of “Jingle Bells,” featuring a few NBA stars and five hoops, each adorned in sleigh bells. The lineup consists of James Harden, Kevin Durant, Steve Nash, Derrick Rose, and Stephen Curry throwing up three-pointers in a flawless rendition of the Christmas classic. LeBron James makes an appearance as well but we won’t spoil things.

Brooklyn Nets ‘Hello Brooklyn’ Commercial

Brooklyn Nets 'Hello Brooklyn' Commercial and Ad Campaign

Seven years after first being proposed, the Brooklyn Nets are officially here and will call Barclays Center home in the heart of BK. The new logo of the team has been unveiled and seems the new team will opt for a black and white colorway rather than the gray, blue and red of the New Jersey Nets. Who came up with this, you ask? Minority owner Jay-Z had a hand in the new branding and design. The new ad campaign has launched as well to stir up ticket sales and raise awareness for the new look, with the tagline “Hello Brooklyn” being the central theme. Check out the 30-second spot below.

Rise | Nike LeBron James Commercial

Rise | Nike x LeBron James Commercial

Say what you will about the man, LeBron Jame is still pretty marketable, though we’re not sure that’ll last if the Heat keep playing as they did last night. This Nike Basketball commercial dropped recently and it really captures the essence of everything that’s surrounding LeBron these days. The past few months have been a whirlwind and this commercial will either continue the circus or actually put many of the complaints to rest.

Lakers Trade Ariza for Artest, Reserve Seat in Next Year’s NBA Finals


The Lakers and Rockets have just swapped free agents after both teams reached agreements with the players. The Los Angeles Lakers, fresh of an NBA Championship just signed Ron Artest to deal that’ll pay out about $18 million over three years. Trevor Ariza agreed to terms with the Houston Rockets, banking about $33 million over five years.

Artest, 29, was Defensive Player of the Year in 2004, and he’s shown no signs of slowing down. However, he’s yet to win an NBA Championship and he’ll do anything to get it, even take a paycut of $1.4 million each year compared to his previous contract.

Lakers Win Championship, Bryant Gets Fourth Ring, First MVP Trophy

Kobe, Lakers Win NBA Championship

When Sunday night’s buzzer rang, game 5 of the NBA Finals was over with Phil Jackson and the Los Angeles Lakers winning yet another NBA Championship. Superman Dwight Howard was not able to help his Orlando Magic come back from a 3-1 deficit against the unstoppable Kobe Bryant. He’s gotten his fourth ring, first without Shaq, putting all the naysayers (including myself) to rest. The man’s the purest shooter in present-day basketball, and even though he didn’t meet LeBron and the Cavs in this year’s Finals, this championship and Kobe’s first MVP trophy were both well-deserved. With 30 points in game 5, Bryant’s been a consistent force as he allowed the game to come to him and giving his teammates a lift when needed.