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NikeLab Will Open Its First Japanese Flagship Location

In 2014, Nike introduced their offshoot imprint NikeLab, created to "provide consumers with unique expressions of Nike’s leading innovations within an experience that bridges physical retail, online commerce, and digital engagement." Having already opened flagship locations in the major cities of New York, London, Paris,…

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Dover Street Market x NikeLab Dunk Lux High Pack

NikeLab’s collaboration with Dover Street Market (DSM) brings us the Dunk Lux High Pack. The two brands have taken the classic Dunk silhouette and updated it for the high-end retailer. The Dunk Lux High Pack features improved design lines and technology as a…

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Nike Presents NikeLab

Opening today, Nike has introduced NikeLab, a new destination for consumers that looks to provide consumers with a new way of experiencing retail as it's blended with e-commerce and digital engagement. Think of it as a showcase of how Nike interacts and…

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