Now Open | Our Legacy Gothenburg

Our Legacy Gothenburg, Sweden Store Open

Stockholm-based Our Legacy has opened a new shop, this time in Gothenburg, Sweden. This is the label’s third retail space and is the first outside of Stockholm. There’s much to see here including the latest stock from the main line as well as current and future capsule collections.

Now Open | The Local Firm in Stockholm

Now Open | The Local Firm in Stockholm

The Local Firm opened the doors to their flagship store in Stockholm last week and the shop is worth checking out. Designers Axel Nyhage and Richard Hutchinson last worked together at Acne but decided to start their own men and women’s collection, The Local Firm. We last caught the label showing off their collection a few months back at (capsule) and were really impressed.

The Local Firm is available at Dear Fieldbinder in Brooklyn and P45 in Chicago and will be available at Urban Outfitters through “Around The World” this February.

Tretorn “Swedish Goodness” Campaign [F/W 2010]

Tretorn "Swedish Goodness" Campaign [F/W 2010]

Swedish footwear maker Tretorn has launched a new video campaign, which introduces us to Oskar the bear and Karl the moose and highlights the label’s love of the outdoors. The videos are short, funny and subtle, as they shed light on some of Tretorn’s offerings in a pretty discreet manner. The first video’s out now but look for others to hit Tretorn’s YouTube page in the coming weeks.

Video after the jump

The Local Firm Spring/Summer 2011 Lookbook

The Local Firm Spring/Summer 2011 Lookbook

Sweden’s The Local Firm pulls much inspiration from the former Eastern Bloc and the label’s Spring 2011 collection continues to stay close to its core values. Though the lineup is small, it’s concise and delivers plenty of winners. TLF will be going with super lightweight fine yarn materials in pale non-colors contrasted by other standouts materials like soft washed dark grey leather and thing open-end denims. Look for a new range of super-stone-bleached 8.5 oz. slim-fit jeans as well as fine yarn deep O-neck 70g tees.

More images after the jump.

Tretorn Fall 2010 Preview

Tretorn Fall/Winter 2010 Preview

Tretorn has been known to deliver some great footwear in seasons past, but this year may be the Swedish label’s second-coming since their tennis-shoe fame of the seventies. For F/W 2010, the modern outdoor brand goes back to basics with a heritage-inspired lifestyle collection that utilizes warm textures and much attention to detail. Signature pieces like the Strala and Skymra have been winterized for the season, and the Skerry Vinter boot is back and lined with faux fur.

After the jump is just a small offering of what Tretorn has in store for the fall. From what we’ve seen, there’s a strong transition in-store as well. The shop on Spring Street has always been inviting but now they’ve also begun to house products from other Swedish brands like Cheap Monday and Fjällräven, just to name two.

More images after the jump.

Hope [Sweden] Spring/Summer 2010 Lookbook

Hope [Sweden] Spring/Summer 2010 Lookbook

Hope‘s Spring/Summer 2010 collection is hitting stockists across Europe and the collection is one we wish we had access to here in the US. Relaxed “newspaper boy” blazer jackets are styled with waistcoats and crinkled shirting. Wide trousers in light qualities worn with plaid jackets is a central silhouette. Casual, cropped, parka coats are nicely combined with formal volume trousers, rolled-up at bottom. Tail blazer jackets with knitted “kwondo” trousers create the edge for the season.

More images after the jump

COS Spring 2010 Looks [Sweden]

COS Spring 2010 Looks [Sweden]

We’re major fans of just about every single label coming out of Sweden at the present moment and COS definitely ranks atop the best. With plenty of retail locations across Europe, they’ve gained quite a following at their looks for Spring 2010 show us why. The lineup is one we wish American buyers could get their hands on but I’m sure someone will carry it in the near future.

More images after the jump.  (via The Fashionisto)