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Swedish Perfumery Agonist Launches New Unisex Scents

Unisex scents have gotten a bad rap ever since the mid-nineties, when CK One reared its head. Lately, though, several upscale perfumeries have tried to reverse that trend. One of them is Agonist, a Swedish company launched in 2008 by Christine and…

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Our Legacy Gothenburg, Sweden Store Open

Now Open | Our Legacy Gothenburg

Stockholm-based Our Legacy has opened a new shop, this time in Gothenburg, Sweden. This is the label's third retail space and is the first outside of Stockholm. There's much to see here including the latest stock from the main line as well…

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Now Open | The Local Firm in Stockholm

Now Open | The Local Firm in Stockholm

The Local Firm opened the doors to their flagship store in Stockholm last week and the shop is worth checking out. Designers Axel Nyhage and Richard Hutchinson last worked together at Acne but decided to start their own men and women's collection,…

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Tretorn "Swedish Goodness" Campaign [F/W 2010]

Tretorn “Swedish Goodness” Campaign [F/W 2010]

Swedish footwear maker Tretorn has launched a new video campaign, which introduces us to Oskar the bear and Karl the moose and highlights the label's love of the outdoors. The videos are short, funny and subtle, as they shed light on some…

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The Local Firm Spring/Summer 2011 Lookbook

The Local Firm Spring/Summer 2011 Lookbook

Sweden's The Local Firm pulls much inspiration from the former Eastern Bloc and the label's Spring 2011 collection continues to stay close to its core values. Though the lineup is small, it's concise and delivers plenty of winners. TLF will be going…

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Tretorn Fall/Winter 2010 Preview

Tretorn Fall 2010 Preview

Tretorn has been known to deliver some great footwear in seasons past, but this year may be the Swedish label's second-coming since their tennis-shoe fame of the seventies. For F/W 2010, the modern outdoor brand goes back to basics with a heritage-inspired…

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Hope [Sweden] Spring/Summer 2010 Lookbook

Hope [Sweden] Spring/Summer 2010 Lookbook

Hope's Spring/Summer 2010 collection is hitting stockists across Europe and the collection is one we wish we had access to here in the US. Relaxed "newspaper boy" blazer jackets are styled with waistcoats and crinkled shirting. Wide trousers in light qualities worn…

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COS Spring 2010 Looks [Sweden]

We're major fans of just about every single label coming out of Sweden at the present moment and COS definitely ranks atop the best. With plenty of retail locations across Europe, they've gained quite a following at their looks for Spring 2010…

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EU Gets Fifth Avenue Shoe Repair’s Online Store

When we first read the headline over at Selectism, our hearts nearly melted, but damn those witty informers. The recently launched online store for Fifth Avenue Shoe Repair is only available for Euro lads (for now we hope) but that doesn't mean…

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