Ad Campaign: Levi’s Go Forth in America

Levi's Go Forth in America

Levi Strauss has launched Go Forth, an ad campaign that looks to change the pessimistic tone here in America. Inspiring words and concepts from poet Walt Whitman were implemented to establish a pioneering tone for the “New Americans”. Ryan McGinlay, photographer for the award-winning Wrangler campaign from France, was commissioned to develop a series of posters and desktop images.

Video and images after the jump

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